The European Union (EU) has urged the Chinese platform Temu a adapt some of its business practices in order to comply with Community legislation on consumer protectioninformed this Friday the European Commission.
European authorities have given one month to the Chinese giant to respond to the concerns identified. The Consumer Protection Cooperation Network (CPC), which encompasses national consumer authorities and the European Commission, notified Temu of the actions to be taken by the Chinese giant. infringe consumer legislation EU consumer legislation, after conducting an investigation.
In particular, it is the national authorities of Belgium, Germany and Ireland that have led this action, under the coordination of the European Commission, Brussels said in a statement, adding that investigations are continuing the Chinese giant and has been requested to provide further information.
Among the actions detected that would violate European standards are the following. false discounts and the practice of pressuring consumers to complete purchases using tactics such as misleading claims of limited stock or false purchase deadlines. Temu also fails to inform consumers in advance that their order must reach a certain minimum value before they can complete their purchase.
Reviews have also been identified that suspect that. are not authenticas well as hidden contact details, making it difficult for consumers to easily communicate with the platform to ask questions or file complaints. Other actions of concern include forcing consumers to play a game such as “roulette of fortune” to access purchases and hiding essential information about terms of use linked to game rewards.
Also the fact of displaying information incomplete and incorrect on the legal rights of consumers to return products and receive refunds. Temu now has one month to respond to the allegations and propose commitments on how it will address the identified consumer law issues.
Depending on the response, the CPC network may initiate a dialogue with the company, the Commission said. If the Chinese platform fails to address the concerns raised, the national authorities could take enforcement action to ensure compliance, including the imposition of fines based on the company’s annual turnover in the Member States concerned.
Separate from this request, the European Commission last week opened a formal investigation into Temu for possible sale of illegal products and for promoting addiction. among users, contrary to EU digital services law.