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UTA News co-chairs urge media veterans to move to a “common platform” to survive the changing landscape

Viewpoint Desk: Mark Baskin and Ryan Hayden expect more journalists to strike a balance between traditional media and independent platforms

Ryan Hayden and Mark Baskin (photo courtesy of UTA)

It’s no secret that the journalism industry is caught in the middle of a changing media landscape, whether it’s the shift of TV viewers from traditional linear to streaming platforms, wage cuts and layoffs as large corporations tighten their belts or the emergence of new technologies. Such as artificial intelligence.

For high-profile journalists like Norah O’Donnell, David Muir and Jake Tapper, United Talent Agency co-directors of news Mark Baskin and Ryan Hayden are helping them navigate it all during this period of transition. The pair, who spoke to TheWrap in their first joint interview since being appointed to their current positions in April, said the main advice they give clients to navigate all the changes is to make themselves indispensable by being “multi-platform.”

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